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Brand Identity Materials

This is Cabrini Partnership's brand toolkit where you will find brand assets and instructions. The brand is more than a logo—it is the whole package including product/service, design and copy. We hope you find this toolkit useful in spreading Cabrini Partnership's message or just understanding our organization better. Remember a brand is an organization's most valuable property—please maintain its integrity to the best of your ability.

LOGOS

Vertical Logo
Cabrini Logo Vertical
Color EPS JPG
PMS EPS  
B&W EPS JPG
Reversed EPS  
Vertical Logo (secondary)
Cabrini Logo Vertical
Color EPS JPG
PMS EPS  
B&W EPS JPG
Reversed EPS  
Horizontal Logo
Horizontal Logo
Color EPS JPG
PMS EPS  
B&W EPS JPG
Reversed EPS  
COLOR
PMS PMS 167   Black
CMYK C: 0
M: 60
Y: 100
K: 17
 

C: 0
M: 0
Y: 0
K: 100

RGB R: 0
G: 60
B: 100
 

R: 0
G: 60
B: 100

PMS PMS 3985   PMS 323
CMYK C: 0
M: 3
Y: 100
K: 41
 

C: 92
M: 50
Y: 54
K: 30

RGB R: 168
G: 153
B: 0
 

R: 0
G: 85
B: 91



TYPOGRAPHY

Logo Typeface: Gangly

Gangly

Headline Typeface: Adobe Caslon and Adobe Caslon Italic Swash Capitals

Caslon

Body Copy Typeface: Univers Condensed Family

Univers

Correspondence Typeface: Arial

Arial


COPY

Definition of long-term homelessness:
Long-term homeless means the individual has been homeless for one year or has had four episodes of homelessness in the last three years.

How to refer to those who use Cabrini Partnership services:
“Residents,” “alumni.”

How Cabrini Partnership works:
“Set in a quiet residential neighborhood in Southeast Minneapolis, the Cabrini Partnership transitional house provides housing and supportive services for up to two years in a setting that facilitates increased self-sufficiency for individuals with chemical dependency and mental illness. Cabrini Partnership also provides permanent supportive housing for individuals who are persistently mentally ill and who need a safety net of support. These residents include individuals who previously had lived in the Cabrini Transitional Housing Program, as well as long-term homeless adults and families who come directly from “the street” or emergency shelters.”

Relevant research:
See “The Economics of Recovery."

Boiler plate:
Cabrini Partnership is a nonprofit organization whose mission is to provide housing and services to support homeless adults with mental illness and chemical dependency to strengthen their lives, families and community. Cabrini Partnership is passionately involved in the initiative to end long-term homelessness in 10 years in Minnesota. To learn more, contact us.

 

GLOSSARY

Color Logo:
For use on white or light backgrounds.

PMS (Pantone Matching System) Logo:
For use in 2-color professional printing.

Black and White Logo:
For one- or two-color pieces where a color logo is not an option.

Reversed White Logo:
For use on dark or black backgrounds.

EPS: Vector version for professional use

JPG: For internal use.

 

 

Cabrini Partnership
919 12th Avenue SE
Minneapolis, MN
55414-2497
Tel: (612) 331-7390
Email Us
 
©2011 Cabrini Partnership